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Ideation refers to the process of developing and conveying prescriptive ideas to others.

Process of finding solutions to difficult or complex issues.

Brand consultants are employed by independent brand consultancies, such as Millward Brown, Interbrand, Saffron and Equilibrium, to scrutinise, analyse and evaluate the brand identity, brand performance and brand strategy of their clients’ products or services.

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

A wireframe is a two-dimensional illustration of a page’s interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling, color, or graphics.

Motion Graphics means Graphics in Movement. It’s the most straightforward definition you can get. Many times, Motion Graphics is also called Motion Design, making the relationship between movement and design elements easier to understand.

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