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If someone wanted to find information about products and services they would most likely do that research online.
Whether they’re looking for a specific business or they just want to find one that offers products and services they are interested in, an online presence gives that you that competitive edge to expand further, especially globally.
Potential customer’s will not spend a lot of time and effort into searching, and they shouldn’t have to. One google search away should give them the information they need.
In recent times Social Media Marketing has come forward going almost hand in hand with Search Engine Optimisation and sometimes replacing it as it can be used to strengthen a brand, increase a businesses online space, create lead generation to connect you to an audience on a personal level.
There are many different social media platforms you can choose to grow a brand, this includes:
Facebook, Twitter, Instagram, Snapchat, Youtube and TikTok as the main diverse option
This is vital to build upon this as it directs the public from these platforms straight to your businesses website, where they can get more information. For example, a campaign to raise awareness about the damage of skin conditions mentally and physically may direct a visitor to try out your businesses organic products.
Search Engine Optimization is the process of improving your site to increase its exposure and visibility when people are searching for your products or services in Google, Bing or any other search engine you choose. The more visible your pages are in the search results, the higher likelihood of attention and traffic will come to your business.
SEO is fundamental to digital marketing as people do thousands of searches a day, with the goal of getting information about what they are interested in. Search is often the primary source of traffic for brands and works for other marketing avenues. Clear visibility and ranking higher in the search engine over your competitors can have a huge effect on results.
This is the foundation of digital marketing ecosystem. When you understand what your website users are looking for, you can use that information and knowledge across your future campaigns, across your website and your social media.
